The European Tour Group sought to enhance its sustainability initiatives by introducing a Carbon Tracker.

The tool would empower players to monitor and offset their travel emissions while integrating into the existing Player Portal app.

To launch in time for the next season, we prioritised creating an MVP, ready to test live over the upcoming season. This tight timeline prohibited traditional user research and testing with players pre-launch. Instead, we collaborated closely to validate key assumptions through rapid iterations and established a system to learn from once launched.

Leveraging early insights, we designed a mobile-first Figma prototype to explore functionality and visual identity. This prototype became the foundation for iterative collaboration with the European Tour Group, ensuring alignment and refinement at every stage.

Design Principles

• Seamless Integration: Ensure the tool fits naturally within the existing Player Portal.
• Inspiring Competition: Designed for the competitive nature of our users - professional athletes - by introducing elements of friendly competition to encourage carbon tracking.
• Tangible Impact: Focused on making the environmental impact more meaningful by translating abstract concepts like CO₂ emissions into personal, relatable terms to inspire players to take action.
• Distinct Identity: Aligned with the existing branding while introducing a fresh visual appeal.
• Systemised Themes: Implement a system that applies visual themes to the DP World, Challenge and Legends golf tours.
• Scalability: Create straightforward functionality with room for future development.

In the final week, we delivered high-fidelity designs, technical specifications, and media assets, including a press package to support the launch.

The Carbon Tracker is a sleek, intuitive solution featuring a dashboard that inspires carbon tracking, provides insights into personal impact, and simplifies logging multiple journeys throughout a tour. Seamlessly integrated into the Player Portal, it modernised the app while highlighting the European Tour Group's commitment to sustainability, positioning it as a leader in sustainable sports initiatives.